The Style Journal

What is ‘Cottage Core’? Why is this aesthetic so popular? Where did it come from? You’ve probably already heard of the ‘Cottage Core’, as it’s currently one of the internet’s f...

We’re back with another aesthetic trend for you, this time with a gothic feel – it’s the Whimsigoth Aesthetic! You’ve probably seen the whimsigoth trend on your TikTok for your...

We’re back with another TikTok Trend! This time, we are exploring the rise of the ‘Old Money Aesthetic’ and how you can create this look in your home, wardrobe and beauty regim...

The ‘Clean Girl Aesthetic’ is everywhere and has probably taken over your social media feed. But what does it actually mean? Though the trend originally referred to style, main...